Book Synopsis Management Speak by : David Greatbatch
Download or read book Management Speak written by David Greatbatch and published by Routledge. This book was released on 2005-11-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.